MOMOPARK
New Product Launch Conference Opening Mapping Show
Date of Completion | Sep, 2013
Location | Xi’an, Westin Grand Hotel
Client | Xi’an Metro Real Estate
Scope of Work | Curation, Multi Media Visual Design and Production
Description |
MOMOPARK, the cross-era complex, is going to make its splendid debut on Xi’an, an ancient city of China. It focuses the world’s attention on its Metro Real Estate Work No.1, which achieved the perfect creation of the brand and brought more expectations and surprises to the market.
Because the work displayed on the Sales Office have been widely praised, the operator specially invited Coxor to come again for the opening mapping show of the product launch conference. In order to highlight the difference from Sales Office’s work, we get rid of some fashion, international and other elements in the original film, and incorporated them into a new script. The theme is secret garden. A magical seed floats down from a corner of the city and grows, and then goes to the green secret garden. At the end of the film, it focuses on the protagonist MOMOPARK and its architectural concept, showing the special presentation which is different from the traditional method of construction and presentation, and open up a new possibility of presentation.