Hengshanfang Meissen Fashion Art House

Hengshanfang Meissen Fashion Art House

Opening Projections on sculptures

Date of Completion | May, 2015

Location | Shanghai, Hengshanfang

Client | MEISSEN

Scope of Work | Curation, Multi Media Visual Design and Production

Description |

German luxury brand Meissen open its luxury flagship concept Villa Meissen Couture in Shanghai at Hengshanfang buildings. It is Meissen’s first 360 ° experience center in China, providing consumers with the haute couture, exquisite accessories, magnificent jewelry, as well as fine art and home collections.

MEISSEN was born in 1710 and was established by August II. It insisted on using 65% of Kaolinite along with Feldspar and Quartz to create the delicate porcelain bodies. The main idea of the opening mapping show is from the complicated production of creating porcelain bodies, which has 80 plot processes. We show the painting and gold-painted decorations with various visual changes to be consistent with the core concept of Meissen.


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