Shanghai International Cow Parade

Shanghai International Cow Parade

Cow parade and Cow party!!!

Date of Completion | 2014

Location | Shanghai Museum

Client | Halcyon Gallery

Scope of Work | Creative, Design

Description |

Shanghai International Cow Parade ran for one year, combing art creation, public participation, urban marketing, and charity. We are honored to be the first batch of art teams officially invited to participate in the creation of parade, and to show the charm of Cow Party together with other invited well-known artists or art teams. In a very short period of time, we created a new media art cow installation coming with the perfect combination of color painting, deformation and new media installation. Taking “A party within a party” as the core idea, it shows a miniature world view by the subjective consciousness of “cow” through a form of theatre, and show the life tempo of Shanghai city – bustling and prosperous during the day, and cosmopolitan at night, and the colorful Paramount… Shanghai, what a fascinating city!!


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